The first story was about a a postcard mailing gone wild: an insurance carrier had mailed out a notice to its customers about some change to their coverage and printed an incorrect phone number on the mailer. The phone number was for a phone sex line where a conversation cost between $2.49-$3.49 per minute. The target audience for this particular insurer is the elderly, so the insurer was especially horrified when they realized the mistake. It reminds me of the time a colleague and I had set up a conference call with one of our clients, published the call in number to several people, then got a wrong number when we called in. Instead of "welcome to the ___ conference call, press 1 to enter the queue" we heard that boom chicka wow wow music so popular in a certain industry. Then a voice, "Well, hello---". We just about died laughing when that music and voice came on. Then remembered we had given the number we just called to the client and nearly had heart attacks. Thankfully, only we had dialed incorrectly and no one else got the boom chicka wow wow treatment.
The next story was about this website . I'd never have thought to couch the culture of the insurance industry as "sexy", though it is very social. Too many times to count, I've seen deals made because of the relationship between a broker and an underwriter; if another underwriter for the exact same insurance company had been approached, the deal would never have gotten off the ground. Before becoming pregnant, after-work forays to the local watering hole were de rigueur for me (sometimes my husband would join us, too). I kind of miss all that, actually, because I work with some very smart, very funny people. But in the day-to-day press of getting things done, we don't get to relate on a sociable level so sitting around over a few drinks is both a welcome break and a lot of fun. Yet somehow, I just don't see that as "sexy" and I really don't see a whole line of romances popping up set in the world of insurance. Can you imagine it? A series of Boss/Secretary (or to use our terminology, "Executive/Advisor") stories where the characters discuss things like how Personal Injury Protection differs from Medical Payments coverage on a Commercial Auto policy and which states require certain coverages by law? Ooooh yes, tell me more...tell me more!
Yeah, now that's what I call "sexy".